COPYRIGHT YEAR

2016

AUTHORS

Jackie Dickenson

TITLE

Selling Fashion after World War Two

ABSTRACT

This chapter examines the women who promoted the fashion industry during an important period in its development, the two decades after World War Two. In the affluent 1950s and 1960s, as more women could afford to follow fashion, the Australian rag trade began to reinvent itself, using advertising and promotional events to appeal to the new ‘European’ sensibility, as well as embrace the ground-breaking synthetic fabrics that were arriving from the United States and Europe. At the same time, the fashion industry sought to blend this new cosmopolitanism with a nationalist appeal in order to help the Australian wool industry tap into the expanding market for women’s fashion. Dickenson shows that Australian advertising women were at the forefront of this two-pronged campaign.

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25 TRIPLES      25 PREDICATES      22 URIs      14 LITERALS

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8 sg:copyrightYear 2016
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18 sg:metadataRights OpenAccess
19 sg:pageFirst 107
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21 sg:scigraphId 4ecb93305d51d2b641c8bfd74639456d
22 sg:title Selling Fashion after World War Two
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