Marketing


Ontology type: rdfs:Resource  | skos:Concept     


Concept Info

NAME

MARKETING

Latest Publications max 20 shown

  • 2019-12 The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior in FASHION AND TEXTILES
  • 2019-12 A value perspective of service interaction quality: the case of immigrants returning to native countries as medical tourists in INTERNATIONAL JOURNAL OF QUALITY INNOVATION
  • 2019-04 Measuring brand image: a systematic review, practical guidance, and future research directions in REVIEW OF MANAGERIAL SCIENCE
  • 2019-03-23 Assessing the influence of marketing activities on customer behaviors: a dynamic clustering approach in METRON
  • 2019-03 Consumers’ responses to negative publicity: the influence of culture on information search and negative word-of-mouth in JOURNAL OF BRAND MANAGEMENT
  • 2019-03 The role of brand innovativeness and customer hope in developing online repurchase intentions in JOURNAL OF BRAND MANAGEMENT
  • 2019-03 How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers in JOURNAL OF BRAND MANAGEMENT
  • 2019-03 Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling in JOURNAL OF BUSINESS ETHICS
  • 2019-03 Brand loyalty evolution and the impact of category characteristics in MARKETING LETTERS
  • 2019-02-11 Factors affecting Islamic banking behavioral intention: the moderating effects of customer marketing practices and financial considerations in JOURNAL OF FINANCIAL SERVICES MARKETING
  • 2019-02-11 Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?” in JOURNAL OF BRAND MANAGEMENT
  • 2019-02-02 Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy in JOURNAL OF BRAND MANAGEMENT
  • 2019-02 The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception in JOURNAL OF BUSINESS ETHICS
  • 2019-01-19 An Empirical Assessment of Service Quality, Service Consumption Experience and Relational Exchange in Electronic Mediated Environment (EME) in INFORMATION SYSTEMS FRONTIERS
  • 2019-01-04 Design of sweepstakes-based social media marketing for online customer engagement in ELECTRONIC COMMERCE RESEARCH
  • 2019 Business Perspectives for Micro Launchers in EUROPEAN ACCESS TO SPACE: BUSINESS AND POLICY PERSPECTIVES ON MICRO LAUNCHERS
  • 2019 The Attractiveness of Retail Clusters in INNOVATION, ENGINEERING AND ENTREPRENEURSHIP
  • 2019 Design of Mobile Application Interface Based on Brand Image in ADVANCES IN HUMAN FACTORS IN COMMUNICATION OF DESIGN
  • 2019 Managing Brand Image in a Global Context in THE GLOBALIZATION CONUNDRUM—DARK CLOUDS BEHIND THE SILVER LINING
  • 2019 Entertainment Communication Decisions, Episode 2: “Earned” Channels in ENTERTAINMENT SCIENCE
  • JSON-LD is the canonical representation for SciGraph data.

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    Download the RDF metadata as:  json-ld nt turtle xml License info

    HOW TO GET THIS DATA PROGRAMMATICALLY:

    JSON-LD is a popular format for linked data which is fully compatible with JSON.

    curl -H 'Accept: application/ld+json' 'https://purl.org/au-research/vocabulary/anzsrc-for/2008/1505'

    N-Triples is a line-based linked data format ideal for batch operations.

    curl -H 'Accept: application/n-triples' 'https://purl.org/au-research/vocabulary/anzsrc-for/2008/1505'

    Turtle is a human-readable linked data format.

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    RDF/XML is a standard XML format for linked data.

    curl -H 'Accept: application/rdf+xml' 'https://purl.org/au-research/vocabulary/anzsrc-for/2008/1505'


     

    This table displays all metadata directly associated to this object as RDF triples.

    184 TRIPLES      7 PREDICATES      16 URIs      3 LITERALS

    Subject Predicate Object
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    181 rdf:type rdfs:Class
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    183 rdfs:subClassOf rdfs:Resource
    184 skos:Concept
     




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