The effects of prior neutral messages on resistance to evaluative communications View Full Text


Ontology type: schema:ScholarlyArticle      Open Access: True


Article Info

DATE

1972-12

AUTHORS

John Youngblood, Samuel Himmelfarb

ABSTRACT

A neutral communication was presented to Ss prior to presentation of either a positive or negative communication. Those exposed to the prior neutral communication had less polarized attitudes than those not exposed to the neutral communication. The findings also indicated that neutral information by itself can produce positive attitude change. The results supported previous work on neutral information and were interpreted in terms of an averaging theory of information integration. More... »

PAGES

348-350

References to SciGraph publications

Identifiers

URI

http://scigraph.springernature.com/pub.10.3758/bf03336597

DOI

http://dx.doi.org/10.3758/bf03336597

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1041163664


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