Prime time advertisements: Repetition priming from faces seen on subject recruitment posters View Full Text


Ontology type: schema:ScholarlyArticle      Open Access: True


Article Info

DATE

1998-05

AUTHORS

Vicki Bruce, Derek Carson, A. Mike Burton, Steve Kelly

ABSTRACT

Repetition priming is defined as a gain in item recognition after previous exposure. Repetition priming of face recognition has been shown to last for several months, despite contamination by everyday exposure to both experimental and control faces in the interval. Here we show that gains in face recognition in the laboratory are found from faces initially seen in a rather different context— on subject recruitment posters, even when the advertisements make no specific mention of experiments involving face recognition. The priming was greatest when identical pictures were shown in the posters and in the test phase, although different views of faces did give significant priming in one study. Follow-up studies revealed poor explicit memory for the faces shown on the posters. The results of these experiments are used to develop a model in which repetition priming reflects the process of updating representations of familiar faces. More... »

PAGES

502-515

Identifiers

URI

http://scigraph.springernature.com/pub.10.3758/bf03201159

DOI

http://dx.doi.org/10.3758/bf03201159

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1018248437

PUBMED

https://www.ncbi.nlm.nih.gov/pubmed/9610121


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