ISO certification and new product success in an emerging market View Full Text


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Article Info

DATE

2019-02

AUTHORS

Jie Wu, Zefu Wu

ABSTRACT

The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better. More... »

PAGES

51-71

References to SciGraph publications

Identifiers

URI

http://scigraph.springernature.com/pub.10.1057/s41291-018-0046-6

DOI

http://dx.doi.org/10.1057/s41291-018-0046-6

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1107062733


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