Ontology type: schema:ScholarlyArticle
2019-02
AUTHORS ABSTRACTThe relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better. More... »
PAGES51-71
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DOIhttp://dx.doi.org/10.1057/s41291-018-0046-6
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