Foreign Investments by Service Firms: The Case of Multinational Advertising Agencies View Full Text


Ontology type: schema:ScholarlyArticle     


Article Info

DATE

1977-03

AUTHORS

Arnold K. Weinstein

ABSTRACT

Two models are used to describe the overseas investment behavior of U.S. Multinational advertising agencies. These models provide a systematic framework within which to study the behavioral aspects of the overseas investment decision.

PAGES

83-91

Journal

Identifiers

URI

http://scigraph.springernature.com/pub.10.1057/palgrave.jibs.8490681

DOI

http://dx.doi.org/10.1057/palgrave.jibs.8490681

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1003534516


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