The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty View Full Text


Ontology type: schema:ScholarlyArticle      Open Access: True


Article Info

DATE

2007-04

AUTHORS

Sabrina Helm

ABSTRACT

Prior research suggests that corporate reputation is a determinant of initial investment decisions, possibly leading to detrimental stock choices. Its effect on established investor relationships, namely investor satisfaction and loyalty, are novel research areas. The present paper discusses findings of a study among German investors of a publicly traded company that put into perspective the aforementioned detrimental choice-effect, the impact of reputation on individual investor behavior and reveals a diversity of loyalty effects of corporate reputation. More... »

PAGES

22-37

References to SciGraph publications

  • 1998-04. Does Corporate Reputation Provide a Cushion to Companies Facing Market Volatility? Some Supportive Evidence in CORPORATE REPUTATION REVIEW
  • 1996-02. The impact of prior firm financial performance on subsequent corporate reputation in JOURNAL OF BUSINESS ETHICS
  • 2000-04. Do Perceptions of Corporate Social Responsibility Contribute to Explaining Differences in Corporate Price-Earnings Ratios? A Research Note in CORPORATE REPUTATION REVIEW
  • 2001-07. Failing the Reputation Management Test: The Case of BHP, the Big Australian in CORPORATE REPUTATION REVIEW
  • 1994-03. Customer loyalty: Toward an integrated conceptual framework in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 2005-07. Designing a Formative Measure for Corporate Reputation in CORPORATE REPUTATION REVIEW
  • 2003-07. Empirical Analysis of the Relationship Between Corporate Reputation and Financial Performance: A Survey of the Literature in CORPORATE REPUTATION REVIEW
  • 1997-07. Part I: Corporate Reputation as a Strategic Asset: Corporate Reputation and the Bottom Line in CORPORATE REPUTATION REVIEW
  • 1998-04. Do Stock Market Investors Reward Companies with Reputations for Social Performance? in CORPORATE REPUTATION REVIEW
  • 2004-07. Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Measurement Literature in CORPORATE REPUTATION REVIEW
  • 2002-04. Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies? in CORPORATE REPUTATION REVIEW
  • 1997-07. Part IV: How Do Reputations Affect Corporate Performance?: The Effect of Financial and Media Reputations on Performance in CORPORATE REPUTATION REVIEW
  • 1997-07. Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets in CORPORATE REPUTATION REVIEW
  • 2000-03. The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation in JOURNAL OF BRAND MANAGEMENT
  • Identifiers

    URI

    http://scigraph.springernature.com/pub.10.1057/palgrave.crr.1550036

    DOI

    http://dx.doi.org/10.1057/palgrave.crr.1550036

    DIMENSIONS

    https://app.dimensions.ai/details/publication/pub.1009079590


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