Value-based marketing: Marketing strategies for corporate growth and shareholder value View Full Text


Ontology type: schema:ScholarlyArticle     


Article Info

DATE

2001-07

AUTHORS

Tim Ambler

ABSTRACT

N/A

PAGES

463-466

Journal

TITLE

Journal of Brand Management

ISSUE

6

VOLUME

8

Author Affiliations

Identifiers

URI

http://scigraph.springernature.com/pub.10.1057/palgrave.bm.2540045

DOI

http://dx.doi.org/10.1057/palgrave.bm.2540045

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1034899191


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