Managing Corporate Reputation: A Perspective on the Spanish Market View Full Text


Ontology type: schema:ScholarlyArticle     


Article Info

DATE

2014-02-14

AUTHORS

Ana Maria Casado, José Ignacio Peláez, Juan Cardona

ABSTRACT

The management of corporate reputation (CR) and its integration in corporate culture are key aspects of the excellence and sustainability of companies over time. This paper presents a study of how the most reputable companies in the Spanish market manage their reputation. The corporate areas responsible for this management are analyzed, together with its competences, organizational structure, head of department and the tools used to measure its management. This paper contributes to the knowledge of all those companies that seek to improve their reputational positioning through an analysis of the implementation of specific organizational structures for the management of CR developed by the most reputable companies in the Spanish market. More... »

PAGES

46-63

References to SciGraph publications

  • 2003-07-01. Empirical Analysis of the Relationship Between Corporate Reputation and Financial Performance: A Survey of the Literature in CORPORATE REPUTATION REVIEW
  • 2001-04-01. Sticky Reputation: Analyzing a Ranking System in CORPORATE REPUTATION REVIEW
  • 2000-01-01. The Market Valuation of Corporate Reputation in CORPORATE REPUTATION REVIEW
  • 1994-03. Total capital and economic growth in ATLANTIC ECONOMIC JOURNAL
  • Identifiers

    URI

    http://scigraph.springernature.com/pub.10.1057/crr.2013.23

    DOI

    http://dx.doi.org/10.1057/crr.2013.23

    DIMENSIONS

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