The employer brand View Full Text


Ontology type: schema:ScholarlyArticle     


Article Info

DATE

1996-12

AUTHORS

Tim Ambler, Simon Barrow

ABSTRACT

This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding. This exploratory research indicates that marketing can indeed be applied to the employment situation. Bringing these functionally separate roles closer together would bring mutual benefit and lead to comparable performance measures, eg, trust and commitment. Strong corporate equity with the brand's customers can improve the return on HR, while at the same time improved HR can improve the return on brand equity from external customers. Formal, larger scale research would be required to substantiate the reciprocal benefits from a closer alignment of HR and marketing practices. More... »

PAGES

185-206

Identifiers

URI

http://scigraph.springernature.com/pub.10.1057/bm.1996.42

DOI

http://dx.doi.org/10.1057/bm.1996.42

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1028521768


Indexing Status Check whether this publication has been indexed by Scopus and Web Of Science using the SN Indexing Status Tool
Incoming Citations Browse incoming citations for this publication using opencitations.net

JSON-LD is the canonical representation for SciGraph data.

TIP: You can open this SciGraph record using an external JSON-LD service: JSON-LD Playground Google SDTT

[
  {
    "@context": "https://springernature.github.io/scigraph/jsonld/sgcontext.json", 
    "about": [
      {
        "id": "http://purl.org/au-research/vocabulary/anzsrc-for/2008/1503", 
        "inDefinedTermSet": "http://purl.org/au-research/vocabulary/anzsrc-for/2008/", 
        "name": "Business and Management", 
        "type": "DefinedTerm"
      }, 
      {
        "id": "http://purl.org/au-research/vocabulary/anzsrc-for/2008/15", 
        "inDefinedTermSet": "http://purl.org/au-research/vocabulary/anzsrc-for/2008/", 
        "name": "Commerce, Management, Tourism and Services", 
        "type": "DefinedTerm"
      }
    ], 
    "author": [
      {
        "affiliation": {
          "alternateName": "London Business School", 
          "id": "https://www.grid.ac/institutes/grid.14868.33", 
          "name": [
            "London Business School, Regents Park, NW1 4SA, London, UK"
          ], 
          "type": "Organization"
        }, 
        "familyName": "Ambler", 
        "givenName": "Tim", 
        "id": "sg:person.014123160275.54", 
        "sameAs": [
          "https://app.dimensions.ai/discover/publication?and_facet_researcher=ur.014123160275.54"
        ], 
        "type": "Person"
      }, 
      {
        "affiliation": {
          "alternateName": "London Business School", 
          "id": "https://www.grid.ac/institutes/grid.14868.33", 
          "name": [
            "London Business School, Regents Park, NW1 4SA, London, UK"
          ], 
          "type": "Organization"
        }, 
        "familyName": "Barrow", 
        "givenName": "Simon", 
        "type": "Person"
      }
    ], 
    "citation": [
      {
        "id": "https://doi.org/10.1016/s0022-4359(05)80004-1", 
        "sameAs": [
          "https://app.dimensions.ai/details/publication/pub.1054590441"
        ], 
        "type": "CreativeWork"
      }, 
      {
        "id": "https://doi.org/10.1016/s0022-4359(05)80004-1", 
        "sameAs": [
          "https://app.dimensions.ai/details/publication/pub.1054590441"
        ], 
        "type": "CreativeWork"
      }, 
      {
        "id": "https://doi.org/10.2307/1252054", 
        "sameAs": [
          "https://app.dimensions.ai/details/publication/pub.1069417633"
        ], 
        "type": "CreativeWork"
      }
    ], 
    "datePublished": "1996-12", 
    "datePublishedReg": "1996-12-01", 
    "description": "This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the \u2018Employer Brand\u2019 concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding. This exploratory research indicates that marketing can indeed be applied to the employment situation. Bringing these functionally separate roles closer together would bring mutual benefit and lead to comparable performance measures, eg, trust and commitment. Strong corporate equity with the brand's customers can improve the return on HR, while at the same time improved HR can improve the return on brand equity from external customers. Formal, larger scale research would be required to substantiate the reciprocal benefits from a closer alignment of HR and marketing practices.", 
    "genre": "research_article", 
    "id": "sg:pub.10.1057/bm.1996.42", 
    "inLanguage": [
      "en"
    ], 
    "isAccessibleForFree": false, 
    "isPartOf": [
      {
        "id": "sg:journal.1136650", 
        "issn": [
          "1350-231X", 
          "1479-1803"
        ], 
        "name": "Journal of Brand Management", 
        "type": "Periodical"
      }, 
      {
        "issueNumber": "3", 
        "type": "PublicationIssue"
      }, 
      {
        "type": "PublicationVolume", 
        "volumeNumber": "4"
      }
    ], 
    "name": "The employer brand", 
    "pagination": "185-206", 
    "productId": [
      {
        "name": "readcube_id", 
        "type": "PropertyValue", 
        "value": [
          "87dead81282e3586b04ef396271021d7042c424b2688bfc3d3cd81a1abe5a7e6"
        ]
      }, 
      {
        "name": "doi", 
        "type": "PropertyValue", 
        "value": [
          "10.1057/bm.1996.42"
        ]
      }, 
      {
        "name": "dimensions_id", 
        "type": "PropertyValue", 
        "value": [
          "pub.1028521768"
        ]
      }
    ], 
    "sameAs": [
      "https://doi.org/10.1057/bm.1996.42", 
      "https://app.dimensions.ai/details/publication/pub.1028521768"
    ], 
    "sdDataset": "articles", 
    "sdDatePublished": "2019-04-10T13:12", 
    "sdLicense": "https://scigraph.springernature.com/explorer/license/", 
    "sdPublisher": {
      "name": "Springer Nature - SN SciGraph project", 
      "type": "Organization"
    }, 
    "sdSource": "s3://com-uberresearch-data-dimensions-target-20181106-alternative/cleanup/v134/2549eaecd7973599484d7c17b260dba0a4ecb94b/merge/v9/a6c9fde33151104705d4d7ff012ea9563521a3ce/jats-lookup/v90/0000000001_0000000264/records_8659_00000500.jsonl", 
    "type": "ScholarlyArticle", 
    "url": "http://link.springer.com/10.1057/bm.1996.42"
  }
]
 

Download the RDF metadata as:  json-ld nt turtle xml License info

HOW TO GET THIS DATA PROGRAMMATICALLY:

JSON-LD is a popular format for linked data which is fully compatible with JSON.

curl -H 'Accept: application/ld+json' 'https://scigraph.springernature.com/pub.10.1057/bm.1996.42'

N-Triples is a line-based linked data format ideal for batch operations.

curl -H 'Accept: application/n-triples' 'https://scigraph.springernature.com/pub.10.1057/bm.1996.42'

Turtle is a human-readable linked data format.

curl -H 'Accept: text/turtle' 'https://scigraph.springernature.com/pub.10.1057/bm.1996.42'

RDF/XML is a standard XML format for linked data.

curl -H 'Accept: application/rdf+xml' 'https://scigraph.springernature.com/pub.10.1057/bm.1996.42'


 

This table displays all metadata directly associated to this object as RDF triples.

73 TRIPLES      21 PREDICATES      29 URIs      19 LITERALS      7 BLANK NODES

Subject Predicate Object
1 sg:pub.10.1057/bm.1996.42 schema:about anzsrc-for:15
2 anzsrc-for:1503
3 schema:author N44662efe5670410c8208daff3ccd4192
4 schema:citation https://doi.org/10.1016/s0022-4359(05)80004-1
5 https://doi.org/10.2307/1252054
6 schema:datePublished 1996-12
7 schema:datePublishedReg 1996-12-01
8 schema:description This paper tests the application of brand management techniques to human resource management (HR). The context is set by defining the ‘Employer Brand’ concept and reviewing current HR concerns. Pilot qualitative research is reported with top executives of 27 UK companies, who were asked to reflect on their HR practices and the relevance of branding. This exploratory research indicates that marketing can indeed be applied to the employment situation. Bringing these functionally separate roles closer together would bring mutual benefit and lead to comparable performance measures, eg, trust and commitment. Strong corporate equity with the brand's customers can improve the return on HR, while at the same time improved HR can improve the return on brand equity from external customers. Formal, larger scale research would be required to substantiate the reciprocal benefits from a closer alignment of HR and marketing practices.
9 schema:genre research_article
10 schema:inLanguage en
11 schema:isAccessibleForFree false
12 schema:isPartOf N0126ae9cbf214fedbc6f221a66f83c1e
13 Nba2c403e3bbb44ba8d334fd9a8b90bad
14 sg:journal.1136650
15 schema:name The employer brand
16 schema:pagination 185-206
17 schema:productId N58dfc530c609419e8bf0f0421503bca4
18 N9c639248049a4fbf9e7853a39f54f27e
19 Nc2eabe40b18249a3816a63847bf065df
20 schema:sameAs https://app.dimensions.ai/details/publication/pub.1028521768
21 https://doi.org/10.1057/bm.1996.42
22 schema:sdDatePublished 2019-04-10T13:12
23 schema:sdLicense https://scigraph.springernature.com/explorer/license/
24 schema:sdPublisher Ncd4bda2bb20b4828aebe2d9e418c375f
25 schema:url http://link.springer.com/10.1057/bm.1996.42
26 sgo:license sg:explorer/license/
27 sgo:sdDataset articles
28 rdf:type schema:ScholarlyArticle
29 N0126ae9cbf214fedbc6f221a66f83c1e schema:volumeNumber 4
30 rdf:type schema:PublicationVolume
31 N34c3b96824f14064bece2d75790a671b schema:affiliation https://www.grid.ac/institutes/grid.14868.33
32 schema:familyName Barrow
33 schema:givenName Simon
34 rdf:type schema:Person
35 N44662efe5670410c8208daff3ccd4192 rdf:first sg:person.014123160275.54
36 rdf:rest N8e24c7f075a84026b63d88f846dfb442
37 N58dfc530c609419e8bf0f0421503bca4 schema:name doi
38 schema:value 10.1057/bm.1996.42
39 rdf:type schema:PropertyValue
40 N8e24c7f075a84026b63d88f846dfb442 rdf:first N34c3b96824f14064bece2d75790a671b
41 rdf:rest rdf:nil
42 N9c639248049a4fbf9e7853a39f54f27e schema:name dimensions_id
43 schema:value pub.1028521768
44 rdf:type schema:PropertyValue
45 Nba2c403e3bbb44ba8d334fd9a8b90bad schema:issueNumber 3
46 rdf:type schema:PublicationIssue
47 Nc2eabe40b18249a3816a63847bf065df schema:name readcube_id
48 schema:value 87dead81282e3586b04ef396271021d7042c424b2688bfc3d3cd81a1abe5a7e6
49 rdf:type schema:PropertyValue
50 Ncd4bda2bb20b4828aebe2d9e418c375f schema:name Springer Nature - SN SciGraph project
51 rdf:type schema:Organization
52 anzsrc-for:15 schema:inDefinedTermSet anzsrc-for:
53 schema:name Commerce, Management, Tourism and Services
54 rdf:type schema:DefinedTerm
55 anzsrc-for:1503 schema:inDefinedTermSet anzsrc-for:
56 schema:name Business and Management
57 rdf:type schema:DefinedTerm
58 sg:journal.1136650 schema:issn 1350-231X
59 1479-1803
60 schema:name Journal of Brand Management
61 rdf:type schema:Periodical
62 sg:person.014123160275.54 schema:affiliation https://www.grid.ac/institutes/grid.14868.33
63 schema:familyName Ambler
64 schema:givenName Tim
65 schema:sameAs https://app.dimensions.ai/discover/publication?and_facet_researcher=ur.014123160275.54
66 rdf:type schema:Person
67 https://doi.org/10.1016/s0022-4359(05)80004-1 schema:sameAs https://app.dimensions.ai/details/publication/pub.1054590441
68 rdf:type schema:CreativeWork
69 https://doi.org/10.2307/1252054 schema:sameAs https://app.dimensions.ai/details/publication/pub.1069417633
70 rdf:type schema:CreativeWork
71 https://www.grid.ac/institutes/grid.14868.33 schema:alternateName London Business School
72 schema:name London Business School, Regents Park, NW1 4SA, London, UK
73 rdf:type schema:Organization
 




Preview window. Press ESC to close (or click here)


...