Ontology type: schema:Chapter
2009
AUTHORSCheryl Nakata , Leigh Anne Liu , Claudia Dale
ABSTRACTThe preceding quote illustrates the dynamic complexities of cultural development and convergence through individual experience and cognition. Cross-cultural interactions, including face-to-face and electronic communication, negotiation, conflict management, and teamwork, are critical components of today’s global marketplace. In this chapter, from the lens of viewing culture as mental models and shared mental models, we advocate the need for using these cognitive networks to study and participate in intra- and intercultural interactions. We propose individual and shared mental models as a framework for evaluating cultural differences and navigating cross-cultural business interactions. More... »
PAGES222-244
Beyond Hofstede
ISBN
978-1-349-30047-1
978-0-230-24083-4
http://scigraph.springernature.com/pub.10.1057/9780230240834_11
DOIhttp://dx.doi.org/10.1057/9780230240834_11
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