Corporate Support for Artistic and Cultural Activities: What Determines the Distribution of Corporate Giving? View Full Text


Ontology type: schema:ScholarlyArticle     


Article Info

DATE

2000-08

AUTHORS

Mark S. LeClair, Kelly Gordon

ABSTRACT

This paper examines the allocation of corporate donations among variouscategories of recipients and the reasons underlying that allocation. Ananalytical model is utilized to determine the importance of profitability,firm size, advertising expenditures and type of business in determining thelevel of support for each activity. The results demonstrate that corporategiving to artistic/cultural activities is correlated with advertisingexpenditures, while donations to educational, civic and health causes are not.Thus, support for culture and the arts is a means of directly promoting thefirm, while giving to other causes fulfills the firm's goals throughalternative means. More... »

PAGES

225-241

References to SciGraph publications

  • 1995-12. Arts sponsorship and the state of the city in JOURNAL OF CULTURAL ECONOMICS
  • 1978-03. The evaluation of corporate contributions in PUBLIC CHOICE
  • 1992-06. The decision process involved in corporate sponsorship for the arts in JOURNAL OF CULTURAL ECONOMICS
  • Identifiers

    URI

    http://scigraph.springernature.com/pub.10.1023/a:1007686500896

    DOI

    http://dx.doi.org/10.1023/a:1007686500896

    DIMENSIONS

    https://app.dimensions.ai/details/publication/pub.1026750859


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