The “Persuadable Middle” on Same-Sex Marriage: Formative Research to Build Support among Heterosexual College Students View Full Text


Ontology type: schema:ScholarlyArticle      Open Access: True


Article Info

DATE

2011-11-20

AUTHORS

Michael R. Woodford, Jill Chonody, Kristin Scherrer, Perry Silverschanz, Alex Kulick

ABSTRACT

Same-sex marriage is a controversial policy issue that affects the welfare of gay and lesbian couples throughout the USA. Considerable research examines opinions about same-sex marriage; however, studies have not investigated the covariates of the “persuadable middle”—those individuals who are neutral or unsure about their views. This group of people is often the target of same-sex marriage campaigns, yet they have received no empirical attention. Using a sample of heterosexual college students, we conduct multinomial logistic regression to identify the factors associated with being neutral about same-sex marriage. Findings suggest that in comparison with those who endorse or oppose same-sex marriage, political ideology and views about the acceptability of same-sex relationships are influential in determining the “persuadable middle.” Within each category other factors are identified. We discuss the implications for policy advocacy efforts to advance marriage equality. More... »

PAGES

1-14

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/s13178-011-0073-y

DOI

http://dx.doi.org/10.1007/s13178-011-0073-y

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1032385249


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