Reframing customer value from a dominant logics perspective View Full Text


Ontology type: schema:ScholarlyArticle      Open Access: True


Article Info

DATE

2011-10-27

AUTHORS

Tobias Schlager, Peter Maas

ABSTRACT

Customer Value (CV) is one of the most crucial concepts in the field of marketing. Literature states that the identification and creation of CV is decisive for the strategic success of any organization. Moreover, CV was coined a hot research topic in the field of marketing for the years of 2010–2012 by the Marketing Science Institute (2010). However, there is still no clear opinion about the concept per se, as there is currently no accepted CV definition. What is more, since a broad variety of fundamental developments, such as the rise of the service-dominant and customer-dominant logic, touched the CV concept in the past years, there is a need to reflect upon them. Therefore, the article addresses this challenge and analyzes recent developments to provide a common basis for future research. Moreover, the resulting implications for CV creation are provided. Focal questions that arise when considering CV include: What is the nature of CV and how can value be created considering the implications of both logics? More... »

PAGES

101-113

References to SciGraph publications

  • 2007-08-11. Managing the co-creation of value in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 2010-04-28. Expanding understanding of service exchange and value co-creation: a social construction approach in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 2008-03-13. Customer value from a customer perspective: a comprehensive review in MANAGEMENT REVIEW QUARTERLY
  • 2009-04-24. The evolving brand logic: a service-dominant logic perspective in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 2007-07-24. Extending the service-dominant logic: from customer centricity to balanced centricity in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 2007-08-07. The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 1997-03. Reflections on gaining competitive advantage through customer value in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 1997-03. Customer value: The next source for competitive advantage in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 2007-08-03. Why “service”? in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 2009-01-29. Service, value networks and learning in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • 2007-08-01. Service-dominant logic: continuing the evolution in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
  • Identifiers

    URI

    http://scigraph.springernature.com/pub.10.1007/s12642-011-0068-5

    DOI

    http://dx.doi.org/10.1007/s12642-011-0068-5

    DIMENSIONS

    https://app.dimensions.ai/details/publication/pub.1044201983


    Indexing Status Check whether this publication has been indexed by Scopus and Web Of Science using the SN Indexing Status Tool
    Incoming Citations Browse incoming citations for this publication using opencitations.net

    JSON-LD is the canonical representation for SciGraph data.

    TIP: You can open this SciGraph record using an external JSON-LD service: JSON-LD Playground Google SDTT

    [
      {
        "@context": "https://springernature.github.io/scigraph/jsonld/sgcontext.json", 
        "about": [
          {
            "id": "http://purl.org/au-research/vocabulary/anzsrc-for/2008/15", 
            "inDefinedTermSet": "http://purl.org/au-research/vocabulary/anzsrc-for/2008/", 
            "name": "Commerce, Management, Tourism and Services", 
            "type": "DefinedTerm"
          }, 
          {
            "id": "http://purl.org/au-research/vocabulary/anzsrc-for/2008/1503", 
            "inDefinedTermSet": "http://purl.org/au-research/vocabulary/anzsrc-for/2008/", 
            "name": "Business and Management", 
            "type": "DefinedTerm"
          }
        ], 
        "author": [
          {
            "affiliation": {
              "alternateName": "Institute of Insurance Economics, University of St. Gallen, Kirchlistr. 2, 9010, St. Gallen, Schweiz", 
              "id": "http://www.grid.ac/institutes/grid.15775.31", 
              "name": [
                "Institute of Insurance Economics, University of St. Gallen, Kirchlistr. 2, 9010, St. Gallen, Schweiz"
              ], 
              "type": "Organization"
            }, 
            "familyName": "Schlager", 
            "givenName": "Tobias", 
            "id": "sg:person.016621363477.93", 
            "sameAs": [
              "https://app.dimensions.ai/discover/publication?and_facet_researcher=ur.016621363477.93"
            ], 
            "type": "Person"
          }, 
          {
            "affiliation": {
              "alternateName": "Institute of Insurance Economics, University of St. Gallen, Kirchlistr. 2, 9010, St. Gallen, Schweiz", 
              "id": "http://www.grid.ac/institutes/grid.15775.31", 
              "name": [
                "Institute of Insurance Economics, University of St. Gallen, Kirchlistr. 2, 9010, St. Gallen, Schweiz"
              ], 
              "type": "Organization"
            }, 
            "familyName": "Maas", 
            "givenName": "Peter", 
            "id": "sg:person.07434623611.16", 
            "sameAs": [
              "https://app.dimensions.ai/discover/publication?and_facet_researcher=ur.07434623611.16"
            ], 
            "type": "Person"
          }
        ], 
        "citation": [
          {
            "id": "sg:pub.10.1007/s11747-007-0068-7", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1039332059", 
              "https://doi.org/10.1007/s11747-007-0068-7"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/s11747-009-0143-3", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1011533469", 
              "https://doi.org/10.1007/s11747-009-0143-3"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/s11747-010-0200-y", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1007652581", 
              "https://doi.org/10.1007/s11747-010-0200-y"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/s11747-007-0063-z", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1038106100", 
              "https://doi.org/10.1007/s11747-007-0063-z"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/s11747-008-0131-z", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1002637021", 
              "https://doi.org/10.1007/s11747-008-0131-z"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/s11747-007-0065-x", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1051206716", 
              "https://doi.org/10.1007/s11747-007-0065-x"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/bf02894350", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1015843238", 
              "https://doi.org/10.1007/bf02894350"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/s11301-008-0032-8", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1047126597", 
              "https://doi.org/10.1007/s11301-008-0032-8"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/s11747-007-0070-0", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1009758080", 
              "https://doi.org/10.1007/s11747-007-0070-0"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/bf02894351", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1030627303", 
              "https://doi.org/10.1007/bf02894351"
            ], 
            "type": "CreativeWork"
          }, 
          {
            "id": "sg:pub.10.1007/s11747-007-0069-6", 
            "sameAs": [
              "https://app.dimensions.ai/details/publication/pub.1037380376", 
              "https://doi.org/10.1007/s11747-007-0069-6"
            ], 
            "type": "CreativeWork"
          }
        ], 
        "datePublished": "2011-10-27", 
        "datePublishedReg": "2011-10-27", 
        "description": "Customer Value (CV) is one of the most crucial concepts in the field of marketing. Literature states that the identification and creation of CV is decisive for the strategic success of any organization. Moreover, CV was coined a hot research topic in the field of marketing for the years of 2010\u20132012 by the Marketing Science Institute (2010). However, there is still no clear opinion about the concept per se, as there is currently no accepted CV definition. What is more, since a broad variety of fundamental developments, such as the rise of the service-dominant and customer-dominant logic, touched the CV concept in the past years, there is a need to reflect upon them. Therefore, the article addresses this challenge and analyzes recent developments to provide a common basis for future research. Moreover, the resulting implications for CV creation are provided. Focal questions that arise when considering CV include: What is the nature of CV and how can value be created considering the implications of both logics?", 
        "genre": "article", 
        "id": "sg:pub.10.1007/s12642-011-0068-5", 
        "inLanguage": "en", 
        "isAccessibleForFree": true, 
        "isPartOf": [
          {
            "id": "sg:journal.1141476", 
            "issn": [
              "0025-3863", 
              "1867-8882"
            ], 
            "name": "der markt", 
            "publisher": "Springer Nature", 
            "type": "Periodical"
          }, 
          {
            "issueNumber": "2-3", 
            "type": "PublicationIssue"
          }, 
          {
            "type": "PublicationVolume", 
            "volumeNumber": "51"
          }
        ], 
        "keywords": [
          "customer value", 
          "field of marketing", 
          "customer-dominant logic", 
          "Marketing Science Institute", 
          "dominant logic perspective", 
          "strategic success", 
          "logic perspective", 
          "CV concept", 
          "marketing", 
          "focal question", 
          "future research", 
          "crucial concept", 
          "creation", 
          "implications", 
          "Science Institute", 
          "clear opinion", 
          "organization", 
          "research topic", 
          "concept", 
          "perspective", 
          "success", 
          "logic", 
          "research", 
          "literature", 
          "values", 
          "fundamental developments", 
          "recent developments", 
          "opinion", 
          "article", 
          "development", 
          "topic", 
          "challenges", 
          "need", 
          "questions", 
          "common basis", 
          "broad variety", 
          "definition", 
          "nature", 
          "hot research topic", 
          "past year", 
          "Institute", 
          "basis", 
          "years", 
          "rise", 
          "field", 
          "variety", 
          "identification", 
          "creation of CV", 
          "CV definition", 
          "CV creation", 
          "nature of CV"
        ], 
        "name": "Reframing customer value from a dominant logics perspective", 
        "pagination": "101-113", 
        "productId": [
          {
            "name": "dimensions_id", 
            "type": "PropertyValue", 
            "value": [
              "pub.1044201983"
            ]
          }, 
          {
            "name": "doi", 
            "type": "PropertyValue", 
            "value": [
              "10.1007/s12642-011-0068-5"
            ]
          }
        ], 
        "sameAs": [
          "https://doi.org/10.1007/s12642-011-0068-5", 
          "https://app.dimensions.ai/details/publication/pub.1044201983"
        ], 
        "sdDataset": "articles", 
        "sdDatePublished": "2021-11-01T18:17", 
        "sdLicense": "https://scigraph.springernature.com/explorer/license/", 
        "sdPublisher": {
          "name": "Springer Nature - SN SciGraph project", 
          "type": "Organization"
        }, 
        "sdSource": "s3://com-springernature-scigraph/baseset/20211101/entities/gbq_results/article/article_551.jsonl", 
        "type": "ScholarlyArticle", 
        "url": "https://doi.org/10.1007/s12642-011-0068-5"
      }
    ]
     

    Download the RDF metadata as:  json-ld nt turtle xml License info

    HOW TO GET THIS DATA PROGRAMMATICALLY:

    JSON-LD is a popular format for linked data which is fully compatible with JSON.

    curl -H 'Accept: application/ld+json' 'https://scigraph.springernature.com/pub.10.1007/s12642-011-0068-5'

    N-Triples is a line-based linked data format ideal for batch operations.

    curl -H 'Accept: application/n-triples' 'https://scigraph.springernature.com/pub.10.1007/s12642-011-0068-5'

    Turtle is a human-readable linked data format.

    curl -H 'Accept: text/turtle' 'https://scigraph.springernature.com/pub.10.1007/s12642-011-0068-5'

    RDF/XML is a standard XML format for linked data.

    curl -H 'Accept: application/rdf+xml' 'https://scigraph.springernature.com/pub.10.1007/s12642-011-0068-5'


     

    This table displays all metadata directly associated to this object as RDF triples.

    160 TRIPLES      22 PREDICATES      86 URIs      67 LITERALS      6 BLANK NODES

    Subject Predicate Object
    1 sg:pub.10.1007/s12642-011-0068-5 schema:about anzsrc-for:15
    2 anzsrc-for:1503
    3 schema:author N56ef9fba8d1d453cade1b506096e3bd6
    4 schema:citation sg:pub.10.1007/bf02894350
    5 sg:pub.10.1007/bf02894351
    6 sg:pub.10.1007/s11301-008-0032-8
    7 sg:pub.10.1007/s11747-007-0063-z
    8 sg:pub.10.1007/s11747-007-0065-x
    9 sg:pub.10.1007/s11747-007-0068-7
    10 sg:pub.10.1007/s11747-007-0069-6
    11 sg:pub.10.1007/s11747-007-0070-0
    12 sg:pub.10.1007/s11747-008-0131-z
    13 sg:pub.10.1007/s11747-009-0143-3
    14 sg:pub.10.1007/s11747-010-0200-y
    15 schema:datePublished 2011-10-27
    16 schema:datePublishedReg 2011-10-27
    17 schema:description Customer Value (CV) is one of the most crucial concepts in the field of marketing. Literature states that the identification and creation of CV is decisive for the strategic success of any organization. Moreover, CV was coined a hot research topic in the field of marketing for the years of 2010–2012 by the Marketing Science Institute (2010). However, there is still no clear opinion about the concept per se, as there is currently no accepted CV definition. What is more, since a broad variety of fundamental developments, such as the rise of the service-dominant and customer-dominant logic, touched the CV concept in the past years, there is a need to reflect upon them. Therefore, the article addresses this challenge and analyzes recent developments to provide a common basis for future research. Moreover, the resulting implications for CV creation are provided. Focal questions that arise when considering CV include: What is the nature of CV and how can value be created considering the implications of both logics?
    18 schema:genre article
    19 schema:inLanguage en
    20 schema:isAccessibleForFree true
    21 schema:isPartOf N0e1fa6704c3646d598846606bb265807
    22 N37c865b8dded40888bf38f98a914a899
    23 sg:journal.1141476
    24 schema:keywords CV concept
    25 CV creation
    26 CV definition
    27 Institute
    28 Marketing Science Institute
    29 Science Institute
    30 article
    31 basis
    32 broad variety
    33 challenges
    34 clear opinion
    35 common basis
    36 concept
    37 creation
    38 creation of CV
    39 crucial concept
    40 customer value
    41 customer-dominant logic
    42 definition
    43 development
    44 dominant logic perspective
    45 field
    46 field of marketing
    47 focal question
    48 fundamental developments
    49 future research
    50 hot research topic
    51 identification
    52 implications
    53 literature
    54 logic
    55 logic perspective
    56 marketing
    57 nature
    58 nature of CV
    59 need
    60 opinion
    61 organization
    62 past year
    63 perspective
    64 questions
    65 recent developments
    66 research
    67 research topic
    68 rise
    69 strategic success
    70 success
    71 topic
    72 values
    73 variety
    74 years
    75 schema:name Reframing customer value from a dominant logics perspective
    76 schema:pagination 101-113
    77 schema:productId N6265cb5ffe45491eb772f7eef00cf76b
    78 Ne2f13936e8bf4f29ac8198db2e9da225
    79 schema:sameAs https://app.dimensions.ai/details/publication/pub.1044201983
    80 https://doi.org/10.1007/s12642-011-0068-5
    81 schema:sdDatePublished 2021-11-01T18:17
    82 schema:sdLicense https://scigraph.springernature.com/explorer/license/
    83 schema:sdPublisher Necbd785ccbd545cd8651a31c23f9bc4c
    84 schema:url https://doi.org/10.1007/s12642-011-0068-5
    85 sgo:license sg:explorer/license/
    86 sgo:sdDataset articles
    87 rdf:type schema:ScholarlyArticle
    88 N0e1fa6704c3646d598846606bb265807 schema:issueNumber 2-3
    89 rdf:type schema:PublicationIssue
    90 N37c865b8dded40888bf38f98a914a899 schema:volumeNumber 51
    91 rdf:type schema:PublicationVolume
    92 N56ef9fba8d1d453cade1b506096e3bd6 rdf:first sg:person.016621363477.93
    93 rdf:rest Na1c6401c46c44b51b04d9419d22d7179
    94 N6265cb5ffe45491eb772f7eef00cf76b schema:name dimensions_id
    95 schema:value pub.1044201983
    96 rdf:type schema:PropertyValue
    97 Na1c6401c46c44b51b04d9419d22d7179 rdf:first sg:person.07434623611.16
    98 rdf:rest rdf:nil
    99 Ne2f13936e8bf4f29ac8198db2e9da225 schema:name doi
    100 schema:value 10.1007/s12642-011-0068-5
    101 rdf:type schema:PropertyValue
    102 Necbd785ccbd545cd8651a31c23f9bc4c schema:name Springer Nature - SN SciGraph project
    103 rdf:type schema:Organization
    104 anzsrc-for:15 schema:inDefinedTermSet anzsrc-for:
    105 schema:name Commerce, Management, Tourism and Services
    106 rdf:type schema:DefinedTerm
    107 anzsrc-for:1503 schema:inDefinedTermSet anzsrc-for:
    108 schema:name Business and Management
    109 rdf:type schema:DefinedTerm
    110 sg:journal.1141476 schema:issn 0025-3863
    111 1867-8882
    112 schema:name der markt
    113 schema:publisher Springer Nature
    114 rdf:type schema:Periodical
    115 sg:person.016621363477.93 schema:affiliation grid-institutes:grid.15775.31
    116 schema:familyName Schlager
    117 schema:givenName Tobias
    118 schema:sameAs https://app.dimensions.ai/discover/publication?and_facet_researcher=ur.016621363477.93
    119 rdf:type schema:Person
    120 sg:person.07434623611.16 schema:affiliation grid-institutes:grid.15775.31
    121 schema:familyName Maas
    122 schema:givenName Peter
    123 schema:sameAs https://app.dimensions.ai/discover/publication?and_facet_researcher=ur.07434623611.16
    124 rdf:type schema:Person
    125 sg:pub.10.1007/bf02894350 schema:sameAs https://app.dimensions.ai/details/publication/pub.1015843238
    126 https://doi.org/10.1007/bf02894350
    127 rdf:type schema:CreativeWork
    128 sg:pub.10.1007/bf02894351 schema:sameAs https://app.dimensions.ai/details/publication/pub.1030627303
    129 https://doi.org/10.1007/bf02894351
    130 rdf:type schema:CreativeWork
    131 sg:pub.10.1007/s11301-008-0032-8 schema:sameAs https://app.dimensions.ai/details/publication/pub.1047126597
    132 https://doi.org/10.1007/s11301-008-0032-8
    133 rdf:type schema:CreativeWork
    134 sg:pub.10.1007/s11747-007-0063-z schema:sameAs https://app.dimensions.ai/details/publication/pub.1038106100
    135 https://doi.org/10.1007/s11747-007-0063-z
    136 rdf:type schema:CreativeWork
    137 sg:pub.10.1007/s11747-007-0065-x schema:sameAs https://app.dimensions.ai/details/publication/pub.1051206716
    138 https://doi.org/10.1007/s11747-007-0065-x
    139 rdf:type schema:CreativeWork
    140 sg:pub.10.1007/s11747-007-0068-7 schema:sameAs https://app.dimensions.ai/details/publication/pub.1039332059
    141 https://doi.org/10.1007/s11747-007-0068-7
    142 rdf:type schema:CreativeWork
    143 sg:pub.10.1007/s11747-007-0069-6 schema:sameAs https://app.dimensions.ai/details/publication/pub.1037380376
    144 https://doi.org/10.1007/s11747-007-0069-6
    145 rdf:type schema:CreativeWork
    146 sg:pub.10.1007/s11747-007-0070-0 schema:sameAs https://app.dimensions.ai/details/publication/pub.1009758080
    147 https://doi.org/10.1007/s11747-007-0070-0
    148 rdf:type schema:CreativeWork
    149 sg:pub.10.1007/s11747-008-0131-z schema:sameAs https://app.dimensions.ai/details/publication/pub.1002637021
    150 https://doi.org/10.1007/s11747-008-0131-z
    151 rdf:type schema:CreativeWork
    152 sg:pub.10.1007/s11747-009-0143-3 schema:sameAs https://app.dimensions.ai/details/publication/pub.1011533469
    153 https://doi.org/10.1007/s11747-009-0143-3
    154 rdf:type schema:CreativeWork
    155 sg:pub.10.1007/s11747-010-0200-y schema:sameAs https://app.dimensions.ai/details/publication/pub.1007652581
    156 https://doi.org/10.1007/s11747-010-0200-y
    157 rdf:type schema:CreativeWork
    158 grid-institutes:grid.15775.31 schema:alternateName Institute of Insurance Economics, University of St. Gallen, Kirchlistr. 2, 9010, St. Gallen, Schweiz
    159 schema:name Institute of Insurance Economics, University of St. Gallen, Kirchlistr. 2, 9010, St. Gallen, Schweiz
    160 rdf:type schema:Organization
     




    Preview window. Press ESC to close (or click here)


    ...