Context First: A Unified Field Theory of Publishing View Full Text


Ontology type: schema:ScholarlyArticle     


Article Info

DATE

2011-09

AUTHORS

Brian F. O’Leary

ABSTRACT

The way we think about publishing is unduly governed by the nature of the container—the physical book. Although demand for digital content has grown substantially, publishers continue to treat digital formats as a derived or secondary use. As a result, context is truncated or excluded, reducing the degree to which content can be discovered and consumed. At the same time, content abundance places pressure on publishers to find new and more effective ways to market content products. To address these several challenges, publishers should revise their content workflows to develop and maintain context throughout the publishing process. More... »

PAGES

211

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/s12109-011-9221-8

DOI

http://dx.doi.org/10.1007/s12109-011-9221-8

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1008594686


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