Strategic assessment of international partnership in ASEAN countries View Full Text


Ontology type: schema:ScholarlyArticle     


Article Info

DATE

1983-09

AUTHORS

Philippe Lasserre

ABSTRACT

Partnership under the form of joint-ventures and licensing agreements between a multinational company and a local entrepreneur has become a predominant mode of entry into growing markets of the developing world. This paper illustrates three major issues in the process of building partnerships in the international setting, namely, the strategic perspective of both parties, the selection of partners, and the negotiation of the partnership. Data for this study was drawn from an earlier investigation at the Euro-Asia Center of INSEAD. More... »

PAGES

72-78

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/bf01734313

DOI

http://dx.doi.org/10.1007/bf01734313

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1045741403


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