On the semantic scale problem in stated preference rating experiments View Full Text


Ontology type: schema:ScholarlyArticle     


Article Info

DATE

1994-05

AUTHORS

Juan De Dios Ortúzar, Rodrigo A. Garrido

ABSTRACT

Stated preference (SP) rating experiments are easy to design and conduct. Furthermore, they constitute a generalisation of SP choice experiments in terms of the information about preferences that can be achieved. However, its results are sensitive to the numerical values assigned by the analyst to the semantic scale used by individuals to express their preferences. We consider this problem in depth using a variety of statistical techniques, including ordinal probit and a novel optimal scale linear regression approach. More... »

PAGES

185-201

References to SciGraph publications

Journal

TITLE

Transportation

ISSUE

2

VOLUME

21

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/bf01098792

DOI

http://dx.doi.org/10.1007/bf01098792

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1041279329


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