The Effectiveness of Firm-Controlled Supporters to Pacify Online Firestorms: A Case-Based Simulation of the “Playmobil” Customize-It Incident View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2017-05-03

AUTHORS

Nikolaus Franke , Peter Keinz , Alfred Taudes , Thomas Funke

ABSTRACT

We examine the effectiveness of employing firm-controlled supporters to pacify online firestorms via a case-based agent-based model of the Playmobil customize-it firestorm. We enrich traditional opinion dynamics models by integrating empirically observed aspects and use real-world data to calibrate and validate the model. Our simulations show that even a single firm-controlled supporter may significantly help pacify such a conflict. Moreover, such a firm-controlled infiltrator does not even have to be an “opinion leader” within the community in order to calm a conflict within a community. More... »

PAGES

153-164

Book

TITLE

Agent-Based Approaches in Economics and Social Complex Systems IX

ISBN

978-981-10-3661-3
978-981-10-3662-0

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-981-10-3662-0_12

DOI

http://dx.doi.org/10.1007/978-981-10-3662-0_12

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1110904666


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