Ubiquitous Customer Relationship Management (uCRM) View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2007

AUTHORS

Sang-Chan Park , Kwang Hyuk Im , Jong Hwan Suh , Chul Young Kim , Jae Won Kim

ABSTRACT

The U-commerce service is “context-aware,” and it focuses more on actively sensing different customer’s roles through both time and location specificity [1] [2]. In U-commerce environment, we can make decisions proactively and intelligently by automatically detecting users’ contextual data such as time, identity, location, entity. Context-aware technology can provide personalization services that reference the user’s context and preferences. Proactive service and high personalization will enable a great number of improvements in the current CRM processes and open a new area of customer satisfaction. uCRM must pay due regard to ‘context-aware’ characteristics of U-commerce. In this paper, we define the term “context” and “context-aware computing.” In addition, we suggest a practical framework of uCRM as equipped with context data warehouse correspondingly. More... »

PAGES

324-330

References to SciGraph publications

Book

TITLE

Rough Sets and Knowledge Technology

ISBN

978-3-540-72457-5
978-3-540-72458-2

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-540-72458-2_40

DOI

http://dx.doi.org/10.1007/978-3-540-72458-2_40

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1033294815


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