Lean Marketing durch den Einsatz von interaktiven Multi-Media-Systemen im Marketing-Mix View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

1995

AUTHORS

Herbert J. Glomb

ABSTRACT

Die Entwicklung von der Industriegesellschaft zur Informationsgesellschaft hat die Kommunikationswirtschaft als konkrete Ausprägungsform hervorgebracht. In ihr haben Informationen den Charakter einer Ware angenommen.

PAGES

121-139

Book

TITLE

Multi-Media und Marketing

ISBN

978-3-409-13687-7
978-3-322-83586-4

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-322-83586-4_7

DOI

http://dx.doi.org/10.1007/978-3-322-83586-4_7

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1044923786


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