VirtualCruiseTour: An AR/VR Application to Promote Shore Excursions on Cruise Ships View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2018

AUTHORS

Sara Arlati , Daniele Spoladore , Davide Baldassini , Marco Sacco , Luca Greci

ABSTRACT

This work presents VirtualCruiseTour, an AR/VR-based application dedicated to ship cruises’ guests for the promotion of organized shore excursions. It can be exploited also in travel agencies to showcase future customers the sites of interest that can be visited during the cruise. The AR module allows augmenting a map showing the cruise route, the ship current position and the ports in which the liner will stop. Tapping one of the port (or the ship), the user is shown more details about the shore excursions organized for that stop (or the ship facilities) and has the chance to experience the site of interests watching 360° pictures or videos either in an immersive (VR) or non-immersive mode. A pilot study to validate the application as a marketing tool is foreseen. The experiment evaluates the customers’ purchase intentions and their knowledge of the product in comparison to traditional marketing media (web sites and brochures). Preliminary results of the study conducted enrolling nine participants are presented and discussed. More... »

PAGES

133-147

Book

TITLE

Augmented Reality, Virtual Reality, and Computer Graphics

ISBN

978-3-319-95269-7
978-3-319-95270-3

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-95270-3_9

DOI

http://dx.doi.org/10.1007/978-3-319-95270-3_9

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1105546436


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