Data Breaches and Trust Rebuilding: Moderating Impact of Signaling of Corporate Social Responsibility View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2018-06-05

AUTHORS

Gaurav Bansal

ABSTRACT

Data breach is a serious global security and trust concern. Data breaches have both direct and indirect as well as a short-term and long-term financial implications for the victim organization. One of the significant long-term financial costs is the loss of consumer trust in the organization. It seems that the sheer number and size of data breaches, insider data breaches, in particular, is not about to slow down anytime soon. There is a need to heighten information security to prevent such breaches, and there is a need to deploy trust-building strategies to minimize the trust fallout from such breaches. There is plenty of evidence that consumers use corporate social responsibility (CSR) as a means of differentiating one company from another. In this paper, we examine if CSR strategies such as embracing a social cause (LGBT and nature) could assist in repairing organizational trust in the wake of a data breach. More... »

PAGES

253-261

References to SciGraph publications

Book

TITLE

HCI in Business, Government, and Organizations

ISBN

978-3-319-91715-3
978-3-319-91716-0

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-91716-0_19

DOI

http://dx.doi.org/10.1007/978-3-319-91716-0_19

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1104378402


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