Controlling Rural Cinemagoing by Appropriating a Film Format: The Catholic Adventure of ‘Pathé-Rural’ in Interwar France View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2018-10-20

AUTHORS

Mélisande Leventopoulos

ABSTRACT

This contribution aims to question the interaction between a commercial policy and the missionary strategy of the Roman Catholic Church for the implantation and control of rural cinemagoing practices in France before the Second World War. Baptized the ‘Pathé-Rural’, the 17.5 mm projector was the keystone of Pathé’s policy of format réduit. The reduced film format was thought to permit the opening of the rural market, helping cinema’s commercial diffusion in the countryside. In 1927–1928, one of the most active organizers of projections in rural France, the Catholic Church, was developing its projection network. In order to secure their cinematographic propaganda, Catholics evolved to become the main users of this reduced format. More... »

PAGES

203-218

Book

TITLE

Rural Cinema Exhibition and Audiences in a Global Context

ISBN

978-3-319-66343-2
978-3-319-66344-9

Author Affiliations

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-66344-9_12

DOI

http://dx.doi.org/10.1007/978-3-319-66344-9_12

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1107732794


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