‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2017-10-21

AUTHORS

James M. Crick , Dave Crick

ABSTRACT

This chapter reports on an investigation into what lies behind a firm’s first export order; a topic having received a good deal of interest in earlier studies. It draws on the lean start-up studies that has been relatively under-utilized in the existing literature and in particular focuses on the extent to which owner/managers employ evolving business models. Data were collected from interviews with key decision-makers in ten newly internationalizing UK start-up firms operating in niche B2B sectors with limited financial resources; that is, in their first year of operation. The findings highlight that varying degrees of lean start-up practices were employed by the owner/managers, with all ten providing some consideration of aspects within their respective business model when commencing an internationalization path. The contribution of the chapter is to offer a lean start-up perspective to help explain considerations that facilitate a firm’s internationalization path together with avenues for future research. More... »

PAGES

37-58

References to SciGraph publications

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  • Book

    TITLE

    Advances in Global Marketing

    ISBN

    978-3-319-61384-0
    978-3-319-61385-7

    Identifiers

    URI

    http://scigraph.springernature.com/pub.10.1007/978-3-319-61385-7_2

    DOI

    http://dx.doi.org/10.1007/978-3-319-61385-7_2

    DIMENSIONS

    https://app.dimensions.ai/details/publication/pub.1092369788


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