Market Trends and Customer Segmentation for Data of Electronic Retail Store View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2017

AUTHORS

Carlos Rodriguez-Pardo , Miguel A. Patricio , Antonio Berlanga , Jose M. Molina

ABSTRACT

Data analysis is comprised of a set of processes that allows a key support for making better decisions. The ability to analyse data in the field of retail trade allows companies to obtain valuable information such as understanding the profile of customers who demand a particular type of product, optimizing the price of certain products, identifying customers interested in such products and analysing the best way to approach them. This paper will present results obtained during the development of an analysis process on the data of an electronic retail store. The analysis will show the results obtained and validated by end users using different visualization techniques. Finally, the result of applying client segmentation using self-organized maps and the interpretation of their results in a visual way will be discussed. More... »

PAGES

519-530

References to SciGraph publications

Book

TITLE

Hybrid Artificial Intelligent Systems

ISBN

978-3-319-59649-5
978-3-319-59650-1

Author Affiliations

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-59650-1_44

DOI

http://dx.doi.org/10.1007/978-3-319-59650-1_44

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1086387408


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