2017
AUTHORSEva Ascarza , Peter S. Fader , Bruce G. S. Hardie
ABSTRACTA customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they remain a customer). In this chapter we review the key data-based tools and methods that have been developed by marketing scientists (and researchers and practitioners in related fields such as operations research, statistics, and computer science) to assist firms in their understanding and implementing these activities more effectively. More... »
PAGES297-329
Handbook of Marketing Decision Models
ISBN
978-3-319-56939-0
978-3-319-56941-3
http://scigraph.springernature.com/pub.10.1007/978-3-319-56941-3_10
DOIhttp://dx.doi.org/10.1007/978-3-319-56941-3_10
DIMENSIONShttps://app.dimensions.ai/details/publication/pub.1090660851
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N-Triples is a line-based linked data format ideal for batch operations.
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Turtle is a human-readable linked data format.
curl -H 'Accept: text/turtle' 'https://scigraph.springernature.com/pub.10.1007/978-3-319-56941-3_10'
RDF/XML is a standard XML format for linked data.
curl -H 'Accept: application/rdf+xml' 'https://scigraph.springernature.com/pub.10.1007/978-3-319-56941-3_10'
This table displays all metadata directly associated to this object as RDF triples.
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