Demographics and Market Segmentation: China and India View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2017

AUTHORS

Jo M. Martins , Farhat Yusuf , Gordon Brooks , David A. Swanson

ABSTRACT

China and India are the two most populous countries in the world but have followed different demographic courses. Both countries have experienced substantial expansion of their markets for a range of commodities. However, dissimilar household composition and socioeconomic paths have affected household preferences in the two countries. The paper reviews macro demographic trends that have led to different demographic structures with significant implications for productivity and household purchasing power and discretionary spending in the two countries. It then conducts an examination of household expenditures based on household surveys undertaken in 2005 and assesses similarities and disparities in household preferences for broad categories of goods and services in rural and urban areas, and also for households with varying levels of income. This provides a basis for hypothesis building concerned with market growth for progressive commodities, in view of current demographic structures in the two countries and projected fertility and population growth. More... »

PAGES

3-19

References to SciGraph publications

Book

TITLE

The Frontiers of Applied Demography

ISBN

978-3-319-43327-1
978-3-319-43329-5

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-43329-5_1

DOI

http://dx.doi.org/10.1007/978-3-319-43329-5_1

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1042812703


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