Digital Culture: Why Strategy and Culture Should Eat Breakfast Together View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2017

AUTHORS

Guido Wokurka , Yvonne Banschbach , Dominic Houlder , Richard Jolly

ABSTRACT

Digital transformation can create new business models, improve business processes, and change how a company works with real-time information. High expectations are set for the resulting disruptive and ongoing innovations, yet promising business transformations, with expected high business benefits for customers and the organizations, often fail because they collide with the company culture. In this chapter two best-practice examples illustrate how to avoid such failure by driving the changes in culture that can lead companies to digital success (The title of this chapter is inspired by Peter Drucker’s alleged statement ‘Culture eats strategy for breakfast’). More... »

PAGES

109-120

References to SciGraph publications

  • 1989. From Competitive Advantage to Corporate Strategy in READINGS IN STRATEGIC MANAGEMENT
  • Book

    TITLE

    Shaping the Digital Enterprise

    ISBN

    978-3-319-40966-5
    978-3-319-40967-2

    Author Affiliations

    Identifiers

    URI

    http://scigraph.springernature.com/pub.10.1007/978-3-319-40967-2_5

    DOI

    http://dx.doi.org/10.1007/978-3-319-40967-2_5

    DIMENSIONS

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