Ontology type: schema:Chapter
2016
AUTHORSAnnmarie Ryan , Jaana Tähtinen
ABSTRACTThis paper elucidates the possibilities of using theoretical lenses from complexity theory in inter-organisational research to reconsider business relationships and to understand patterns of interaction and change within dyads. We consider two lenses; complex adaptive systems and dissipative structures, to reveal details that have been mostly obscured. These offer us understanding not only of the multi-dimensionality of business relationships in one point in time but also how traces of relationships may stretch their boundaries over time. The two lenses are discussed one at a time, with illustrative empirical examples, highlighting what comes to light when applying the lenses. More... »
PAGES127-127
Marketing Challenges in a Turbulent Business Environment
ISBN
978-3-319-19427-1
978-3-319-19428-8
http://scigraph.springernature.com/pub.10.1007/978-3-319-19428-8_34
DOIhttp://dx.doi.org/10.1007/978-3-319-19428-8_34
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