Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2016

AUTHORS

Annmarie Ryan , Jaana Tähtinen

ABSTRACT

This paper elucidates the possibilities of using theoretical lenses from complexity theory in inter-organisational research to reconsider business relationships and to understand patterns of interaction and change within dyads. We consider two lenses; complex adaptive systems and dissipative structures, to reveal details that have been mostly obscured. These offer us understanding not only of the multi-dimensionality of business relationships in one point in time but also how traces of relationships may stretch their boundaries over time. The two lenses are discussed one at a time, with illustrative empirical examples, highlighting what comes to light when applying the lenses. More... »

PAGES

127-127

Book

TITLE

Marketing Challenges in a Turbulent Business Environment

ISBN

978-3-319-19427-1
978-3-319-19428-8

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-19428-8_34

DOI

http://dx.doi.org/10.1007/978-3-319-19428-8_34

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1018810778


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