Ontology type: schema:Chapter
2015
AUTHORS ABSTRACTAlthough b-to-b relationships have been studied for a number of years, the view has mostly been on the economic and social side of business, leaving the influence of emotions in the business life understudied. The situation in the area of consumer behaviour, services marketing, or advertising is completely different. Hence, it seems strange to think that emotional consumers could leave their emotions behind when working as managers or boundary spanners, although the ethos very much is that managers behave rationally and not emotionally. More... »
PAGES51-52
Cultural Perspectives in a Global Marketplace
ISBN
978-3-319-18695-5
978-3-319-18696-2
http://scigraph.springernature.com/pub.10.1007/978-3-319-18696-2_18
DOIhttp://dx.doi.org/10.1007/978-3-319-18696-2_18
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