Emotions in Troubled Business-to-Business Relationships – A Finnish Perspective View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2015

AUTHORS

Jaana Tähtinen

ABSTRACT

Although b-to-b relationships have been studied for a number of years, the view has mostly been on the economic and social side of business, leaving the influence of emotions in the business life understudied. The situation in the area of consumer behaviour, services marketing, or advertising is completely different. Hence, it seems strange to think that emotional consumers could leave their emotions behind when working as managers or boundary spanners, although the ethos very much is that managers behave rationally and not emotionally. More... »

PAGES

51-52

Book

TITLE

Cultural Perspectives in a Global Marketplace

ISBN

978-3-319-18695-5
978-3-319-18696-2

Author Affiliations

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-18696-2_18

DOI

http://dx.doi.org/10.1007/978-3-319-18696-2_18

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1036618157


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