Self-Monitoring, Social Approval of Appearance and Conformity of Asian-American and Anglo-American Women: Implications for Consumer Behavior View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2015

AUTHORS

Karen Kaigler-Walker

ABSTRACT

A study of the differences in self-monitoring, the need for social approval of appearance, and conformity in appearance between Asian- and Anglo-American women was conducted. It was found that Asian-American subjects were significantly lower in self-monitoring but significantly higher in need for conformity in appearance than the Anglo-Americans subjects.

PAGES

443-447

Book

TITLE

Proceedings of the 1993 World Marketing Congress

ISBN

978-3-319-17322-1
978-3-319-17323-8

Author Affiliations

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-17323-8_97

DOI

http://dx.doi.org/10.1007/978-3-319-17323-8_97

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1034191686


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