An Innovative Classroom Approach to Analyzing the Role of Culture on Business Relationships using the Global View International Business Simulation View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2015

AUTHORS

Jerome D. Williams , Venkatapparao Mummalaneni , M. Krishna Erramilli

ABSTRACT

Business simulations have been used since the late 1950’s. They were spawned by the fusion of developments in war games, operations research, computer technology, and education theory (Keys and Wolfe 1990). However, there are only a few computer simulations that exist in the international business domain (Butler and Herbig 1992). Given the growing importance of globalization and international dimensions of marketing strategy, a business simulation with a global perspective can be a useful pedagogical tool for international marketing management classes. More... »

PAGES

130-132

Book

TITLE

Proceedings of the 1997 World Marketing Congress

ISBN

978-3-319-17319-1
978-3-319-17320-7

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-17320-7_33

DOI

http://dx.doi.org/10.1007/978-3-319-17320-7_33

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1031954675


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