Revisiting the Concentration versus Spreading Debate: An Investigation into the Overseas Market Servicing Strategies of Queen’S Award for Export Winners View Full Text


Ontology type: schema:Chapter     


Chapter Info

DATE

2015

AUTHORS

Dave Crick , Robert Bradshaw , Shiv Chaudhry

ABSTRACT

Although a body of knowledge exists on both the areas of export strategy and competitiveness, empirical data has tended to relate to general industrial surveys rather than concentrating on higher performing firms. Existing studies have provided mixed results concerning the merits of managers adopting particular international growth strategies. This paper reports on findings from a survey of winners of the Queen’s Award for Export, arguably the premier award for export achievement in the U.K. Multivariate quantitative analysis of survey data and subsequent findings from interviews indicate that limited statistical differences exist between the performance and competitiveness of two groups drawn from the sample of ‘successful’ firms. The two groups are those that employ as a growth strategy an approach which concentrates on key overseas markets compared with those that spread their efforts over a number of markets. More... »

PAGES

193-193

Book

TITLE

New Meanings for Marketing in a New Millennium

ISBN

978-3-319-11926-7
978-3-319-11927-4

Identifiers

URI

http://scigraph.springernature.com/pub.10.1007/978-3-319-11927-4_60

DOI

http://dx.doi.org/10.1007/978-3-319-11927-4_60

DIMENSIONS

https://app.dimensions.ai/details/publication/pub.1001854272


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