Arne Baruca

Ontology type: schema:Person     

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Publications in SciGraph latest 50 shown

  • 2018 The Revenge of the Nerds: Uncovering Practices of E-Sports and Fantasy Sports: An Abstract in BACK TO THE FUTURE: USING MARKETING BASICS TO PROVIDE CUSTOMER VALUE
  • 2018 A Look into the (Not So) Bright Side of Life: An Exploration of the Negative Service Encounter and Its Effect on the Next Customer: An Abstract in BOUNDARY BLURRED: A SEAMLESS CUSTOMER EXPERIENCE IN VIRTUAL AND REAL SPACES
  • 2017 Hedonic Dimensions of Service Learning and Their Importance for Marketing Students: An Extended Abstract in CREATING MARKETING MAGIC AND INNOVATIVE FUTURE MARKETING TRENDS
  • 2016 Is Fantasy Becoming Reality and Leaving Reality Behind? Investigating the Impact of Fantasy Leagues on Professional Sports League Consumption in CELEBRATING AMERICA’S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?
  • 2016 The Relationship Between Materialism and Environmental Consciousness: A Multilevel Analysis in LET’S GET ENGAGED! CROSSING THE THRESHOLD OF MARKETING’S ENGAGEMENT ERA
  • 2015 If Celebrities can do it, so can i: Me, my Celebrity and my Brand an Exploratory Investigation of Celebrity Influence on Online Personal Branding in IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD
  • 2015 The Effect of Age, Gender and Consumer Susceptibility in Purchase Recommendations: An Analysis of Three Different Recommendation Settings in THE SUSTAINABLE GLOBAL MARKETPLACE
  • 2015 What do Consumers Think of Neuromarketing?: An Exploratory Investigation of Consumers’ Perceptions of Neuromarketing Ethics and the Associated Implications in THE SUSTAINABLE GLOBAL MARKETPLACE
  • 2015 The Endorsement Effect of Country Leaders on the Country Brand Equity in PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
  • 2015 Cross-Border Shopping: Mexican Shoppers in the US and American Shoppers in Mexico in PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE
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