Journal of the Academy of Marketing Science View Homepage


Ontology type: schema:Periodical     


Journal Info

START YEAR

1973

PUBLISHER

Springer US

LANGUAGE

en

HOMEPAGE

https://link.springer.com/journal/11747

Recent publications latest 20 shown

  • 2022-04-30 Brand actions and financial consequences: a review of key findings and directions for future research
  • 2022-04-20 The value relevance of digital marketing capabilities to firm performance
  • 2022-04-20 Robots do not judge: service robots can alleviate embarrassment in service encounters
  • 2022-04-20 Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
  • 2022-04-20 Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect
  • 2022-04-13 CEO narcissism, brand acquisition and disposal, and stock returns
  • 2022-04-08 Correction to: Contained: Why it’s better to display some products without a package
  • 2022-04-07 Augmented reality-delivered product information at the point of sale: when information controllability backfires
  • 2022-04-07 Consumer preference for pay-per-use service tariffs: the roles of mental accounting
  • 2022-04-07 Emergence in marketing: an institutional and ecosystem framework
  • 2022-03-28 Hey, Alexa! What attributes of Skills affect firm value?
  • 2022-03-22 The effect of incentive structure on referral: the determining role of self-construal
  • 2022-03-22 Collect them all! Increasing product category cross-selling using the incompleteness effect
  • 2022-03-22 The effect of implementing chatbot customer service on stock returns: an event study analysis
  • 2022-03-22 A model of online shopping cart abandonment: evidence from e-tail clickstream data
  • 2022-03-22 Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
  • 2022-03-22 Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
  • 2022-03-17 Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities
  • 2022-03-15 The performance impact of marketing dualities: a response surface approach to resolving empirical challenges
  • 2022-03-14 The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
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