Journal of the Academy of Marketing Science View Homepage


Ontology type: schema:Periodical     


Journal Info

START YEAR

1973

PUBLISHER

Springer US

LANGUAGE

en

HOMEPAGE

http://link.springer.com/journal/11747

Recent publications latest 20 shown

  • 2019-04-04 Enhancing innovation commercialization through supervisor–sales rep fit
  • 2019-04-03 Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations
  • 2019-04-02 Capabilities for market-shaping: triggering and facilitating increased value creation
  • 2019-03-30 Consumer valorization strategies in traumatic extraordinary experiences
  • 2019-03-12 Understanding the feasibility and value of grassroots innovation
  • 2019-03 Consumer journeys: developing consumer-based strategy
  • 2019-03 Consideration of ethical attributes along the consumer decision-making journey
  • 2019-03 Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
  • 2019-03 Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America
  • 2019-03 Focusing on others before you shop: exposure to Facebook promotes conventional product configurations
  • 2019-03 The marketing of love: how attachment styles affect romantic consumption journeys
  • 2019-03 Chronic illness medication compliance: a liminal and contextual consumer journey
  • 2019-03 The consumer production journey: marketing to consumers as co-producers in the sharing economy
  • 2019-03 Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
  • 2019-03 Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
  • 2019-02-28 A theoretical model of the formation and dissolution of emerging market international marketing alliances
  • 2019-02-26 How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
  • 2019-02-23 Endogeneity and marketing strategy research: an overview
  • 2019-02-21 Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions
  • 2019-02-19 Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance
  • JSON-LD is the canonical representation for SciGraph data.

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