Marketing Letters View Homepage


Ontology type: schema:Periodical     


Journal Info

START YEAR

1989

PUBLISHER

Springer US

LANGUAGE

en

HOMEPAGE

http://link.springer.com/journal/11002

Recent publications latest 20 shown

  • 2019-04-12 Matte matters: when matte packaging increases perceptions of food naturalness
  • 2019-04-11 Shipping fee schedules and return behavior
  • 2019-03 Roles of a preselling strategy under asymmetric information
  • 2019-03 A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology
  • 2019-03 Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
  • 2019-03 Consuming together (versus separately) makes the heart grow fonder
  • 2019-03 Correction to: The message in the box: how exposure to money affects charitable giving
  • 2019-03 Spending as protection: the need for safety increases preference for luxury products
  • 2019-03 Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption
  • 2019-03 Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking
  • 2019-03 Brand loyalty evolution and the impact of category characteristics
  • 2018-12 Should donation ads include happy victim images? The moderating role of regulatory focus
  • 2018-12 Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior
  • 2018-12 Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience
  • 2018-12 The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity
  • 2018-12 Customer participation in service recovery: a meta-analysis
  • 2018-12 Narratives of technology consumption in the face of marketplace discrimination
  • 2018-12 Proud volunteers: the role of self- and vicarious-pride in promoting volunteering
  • 2018-09 The effect of traditionally marginalized groups in advertising on consumer response
  • 2018-09 A typology of brand alliances and consumer awareness of brand alliance integration
  • Subjects

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    Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers (under 5,000 words, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

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    Officially cited as: Mark Lett

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